Ronseal & Valspar
Painting a bigger picture for Social Media
I led the design of engaging, on-brand social media content for Ronseal, helping to boost their online presence and connect with both DIYers and professional audiences. Through strategic collaboration and creative execution, the work enhanced brand recognition and drove meaningful engagement across platforms.
Social-first approach to building an online presence.
Ronseal wanted to strengthen their social media presence to better engage both DIY consumers and professional painters, while maintaining a consistent brand identity across platforms.
I was responsible for designing social-first assets that would boost engagement, support product storytelling, and enhance overall brand recognition.
I created a range of dynamic, visually compelling social media graphics tailored to product launches, seasonal campaigns, and trend-based content. I ensured all assets aligned with the brand’s visual language, using vibrant colours and on-trend design cues to maintain relevance and appeal. To support engagement, I designed instructional visuals and tip-based content that demonstrated the practical versatility of Ronseal products. I also developed a series of reusable templates to help the wider team maintain consistency across all platforms. Throughout the process, I collaborated closely with the marketing team to ensure all content was optimised for shareability and resonated with key target audiences.
The designs successfully elevated Ronseal’s online presence, improved brand recognition, and helped the brand connect with a broader, more engaged digital audience. Ronseal also commissioned a plan to develop this presence with monthly campaigns and assets being created.
