Apple TV+
Event merchandise to say Thank You to partners
For the Apple TV+ Partner Staff Day event, I designed a range of exclusive merchandise to support the event’s goals of brand awareness and targeted training. The event was aimed at engaging partner staff, fostering deeper brand connections, and offering a memorable giveaway experience.
Boosting attendee engagement and leaving a lasting impression
Apple TV+ hosted a Partner Staff Day event focused on increasing brand awareness, providing targeted training, and deepening engagement with partner staff.
I was responsible for designing a range of exclusive merchandise that would align with the event’s objectives, reinforcing Apple TV+’s brand identity, enhancing the attendee experience, and serving as impactful, memorable takeaways. I focused on creating merchandise to promote the latest new shows being launched at the event.
I developed a suite of branded merchandise that balanced aesthetic appeal with utility, ensuring each item reflected Apple TV+’s values of innovation, quality, and creativity. I worked closely with the client to understand the audience and event goals, ensuring the designs were both on-brand and meaningful to the attendees. This included selecting premium materials, incorporating subtle brand cues, and ensuring each piece could stand alone as a desirable item, not just an event handout.
The merchandise significantly contributed to the event’s success, boosting attendee engagement and leaving a lasting impression. It helped solidify Apple TV+’s reputation as a leader in entertainment and innovation while strengthening brand affinity and new shows among partner staff.
