General Motors
Helping to create early buzz and engagement for Corvette Stingray
I designed a suite of premium digital assets for the Corvette Stingray launch, helping to drive engagement, generate pre-launch excitement, and ensure brand consistency across platforms for one of Chevrolet’s most iconic models.
Launching a car with creative problem solving.
Chevrolet was preparing for the high-profile launch of the Corvette Stingray and needed a suite of digital assets to generate excitement and ensure a premium, brand-aligned reveal across digital platforms.
I was tasked with designing a range of visually striking assets that would capture the power, performance, and legacy of the Corvette Stingray while ensuring consistency across web and mobile platforms. The creative required precise placement of assets and imagery.
I developed a suite of sleek, responsive digital banners and launch visuals tailored to both desktop and mobile audiences. These designs drew inspiration from the Stingray’s iconic silhouette and engineering precision, using dynamic layouts and a high-impact visual language to reflect the vehicle’s performance-driven narrative. I ensured that each asset aligned with the brand’s premium aesthetic and seamlessly supported the broader campaign messaging across digital channels. Written in German, the banners needed to accommodate long words in awkward sized banners and needed careful thought and consideration for placement.
The campaign assets played a key role in elevating the Stingray’s launch, helping to build early buzz, engage automotive audiences online, and reinforce the Corvette’s status as an iconic performance vehicle.
