Oreo
Social media strategy and growth
I designed a series of playful, platform-optimised social banners for Oreo’s product launches and seasonal campaigns, helping to boost engagement and reinforce the brand’s joyful identity across key digital channels.
Strengthening Oreo’s UK online presence.
Oreo was launching a series of seasonal campaigns and new product promotions, requiring engaging digital assets to boost their social media presence across Instagram, Facebook, and Twitter.
I was responsible for concepting and designing a suite of social banners that would reflect Oreo’s playful, family-friendly brand while driving engagement across different platforms.
I developed vibrant and on-brand creative concepts that aligned with Oreo’s joyful tone, incorporating seasonal elements and promotional messaging. Each asset was carefully tailored to the specifications and best practices of each platform, ensuring optimal sizing, layout, and content structure for mobile-first audiences. My designs balanced bold visuals with clear calls to action, aiming to both entertain and inform.
The digital banners successfully increased audience interaction and helped amplify key product launches. The work strengthened Oreo’s presence on social media, reinforcing its identity as a fun and universally loved treat. The assets created helped retain and grow Oreo’s relationship with Dentsu to further push their online presence with a full social media overhaul including content videos using influencers and the public to promote the product line.
